Google has lots of people tagging search rankings, which is very similar with RLHF ranking responses from LLMs. It's interesting that using LLMs with RLHF it is possible to de-junk the search results. RLHF is great for this task, as evidenced by its effect on LLMs.
A few reasons partially (if not fully) responsible for it might be:
- Google is a hot target of SEO, not Phind.
- If Google stops indexing certain low quality without a strong justification, there would be lawsuits, or people saying how "Google hasn't indexed my site" or whatever. How would you authoritatively define "low quality"?
- Having to provide search for all spectrum of users in various languages, countries and not just for "tech users".
The Internet is basically a rubbish dump now imo.
Sure 90% of the Internet is crap. That's because 90% of everything is crap.
There's a constant arms race between shitty SEO, walled gardens, low-quality content farms and search engines.