Walkers did the same with their crisps ("chips" for left-ponders), made them healthy by reducing the fat content, disgusting, like eating dried leaves. End result: a wealth of new crisp brands and people keen to try them. My favourite, Salty Dog [1], couldn't have happened without Walkers pissing on their own chips ("fries" for left-ponders).

[1] https://www.saltydog-grrr.com/category/crisps