> When drawing attention gives you a disproportionate advantage to attracting a mate vs. attracting a predator, it's a very important (and non-neglible) gain.
Humans have no natural predators, so one side of the equation is zero, and the other non-zero.
> Just because the there is a distribution in the value doesn't mean there isn't a statistically significant directionality of that distribution.
Yes, and there is directionality in risk-taking as well. Discoveries, fortunes and high-value mates all require risk taking.
Even risks that appear to have negligible or even zero fitness value, like extreme sports, have netted many people valuable sponsorships or YouTube fame and fortune.
Evolution is not precise and simply cannot capture the full nuance of a concept like "status" in human culture, therefore it has permitted a broad distribution of risk taking.