Patek make beautiful watches, that run for decades, so its especially sad to see them chasing ugly bucks like this. Oh well.

The reality is that a microscopically accurate replica can be made for 300$ in china. This isn’t true for A Lange or FP Journe, yet somehow people act like Rolex is unobtanium.

They are simply the same as an LVMH canvas bag. Objects of desire because they are expensive and have no other unique features. I could get into details like how a blue hairspring is not that special or their movements are fine but nothing outstanding. But most don’t want to go that deep.

Think of it like Bose. They sound good to someone who hasn’t heard anything else good.