Apple sells more watches than every other luxury watch brand combined.
https://watchcharts.com/watches/brand/rolex?page=1&sort=pric...
https://www.rightmove.co.uk/properties/142974947#/?channel=O...
Apple is middle class luxury, not weird posh "luxury".
Even old Casio watches from the early 80's have Apple beat on that measure.
Apple watch lose value and become e-waste.
"It's an investment" is usually just a cope for people who can't actually afford the watch and don't want to sound foolish.
Dollars-wise, there is not much of a gap between the two over a lifetime (unless you skip the servicing of a Rolex watch, which increases the odds of a breakdown and costly repair).
The main value of keeping the same watch would be sentimentality, as shown in the film Pulp Fiction. But the main advantage of mechanical watches over Apple Watches, it seems, is drawn from their aesthetics and an appreciation of their design—rather than as a practical preference based on cost.
If longevity and practicality were the main concerns, a Casio watch—such as the famous F91W or updated alternative with a better backlight such as a W86 or F201WA—would be a better selection.
I went to change the battery years ago, took it out, and never ordered one. It has never bothered me once. The watch looks just as nice, and it usually takes GFs many weeks to realize it's not working. And that's only because it's set to 11:11 which is a common cliche meme type time that girls like. (Yes I set it to that on purpose for a girl once)
A watch is basically a form of acceptable male jewelry. It still acts as jewelry if it doesn't tell time.
I wonder what one does with that thing? Personal Watch Museum it would seem.
