And that's what we did. I was working for a Rolex AD for about 10 years, and they were an AD for decades. One day they got fed up with the 'rules' and dropped their AD status and started selling Rolex on the "secondary" market. These were never worn watches in original boxes and papers and in no way different than the watch we sold as an AD. Just second-hand. We suddenly had access to the inventory that our customers wanted when they wanted it, and told Rolex to get stuffed.

And yes, watching objectively well off people argue about luxury items as if it's important is always entertaining to me.