Someone else was already first to market. Launching as an alternative that is half baked seems like really strange idea to me. Maybe they were trying to gain traction during the surge in Twitter hate, but if the thing you are asking them to jump ship to is a lesser product, only a tiny minority of them are going to stay. Half baked launches into a very well established market just seems like you'd be better off taking your investor's money and having grand ol' time in Vegas.