What is there to be fair about? We've had various iterations of GPS navigation for decades now. Yet, most maps on most infotainments are unusable slow pieces of rubbish. UX of various GUIs has been a point of research for a very long time. Yet, they are discovering it as if it was a completely new concept, the concept of touching something and it actually doing something in a short amount of time. It's like they are purposely ignoring the plethora of mobile devices and GPS units of the last decades.