While unlikely to be that person, haha, I have mentioned that before. And I think the fashion argument is just one part of it. This whole time, it has showcased a hole in Tesla's capability. They simply aren't able to iterate their fleet. Look at Kia and Hyundai. They have dozens of models across all sorts of markets, and they were able to waltz into the EV market with immediate success. They already have more EV and hybrid models than Tesla's EV models and are quickly adding more. There's also an argument that hybrids are a growing, relatively untapped market sector, something Tesla is unlikely to be able to expand into.

An interesting take. I think we're already moving in a direction (at least in the US) where Tesla is becoming less "cool," but that's mostly because of their CEO, not their cars.

Tesla targets a very narrow range of the car market. It doesn't make much sense for them to have two similar-sized models, because the Venn diagram of "people who want an EV" and "people who want a $SIZE $BODY_STYLE" is already pretty narrow.

The only mistake Toyota made in the UK was to re-brand the Corolla as an Auris. They paddled back but not to the status they once enjoyed?

How is that true? The Model S is over a decade old at this point. The Kia and Hyundai offerings easily compete if not outcompete Tesla.

Model S price segment competitiors: Porsche Taycan, Mercedes EQS, Lucid Air, BMW i7, Genesis G80 EV, Audi e-tron GT

Model X price segment competitors: Audi Q8/SQ8 e-tron, BMW iX, Mercedes EQS SUV, Lotus Eletre

There are dozens of EVs with better powertrains and interiors for less money than the S/X. I have merely listed cars with similar MSRPs.

Isn't the Porsche Taycan in the Model S price range?

> The hardware is fine and matters a lot less.

The very post that started this discussion says otherwise. Software doesn't get you from A to B on its own.

it is an interesting strategy here, does misdirection apply well outside if magic? does this work in actual conversation?

That's just a single example. To add just such an example to the other end of the scales: their factories still move at a glacial pace. Even a tortoise is faster.