Copyright said "let's force everyone to pretend this non-scarce item is scarce, so we have a way charge a non-zero price and recoup costs." It allowed us to continue to use market-economics tools, because we couldn't think of anything better. However, it also creates an ugly and immoral distortion of how we handle the precious commodity of knowledge, and ends up creating only a few winners at the expense of everyone else in society.
But it's by far not the only way to answer that question. Why not bail on using the market at all? Massively expand the public funding for creative works. Hire armies of software developers and artists to earn a decent wage creating, and we'd probably still spend less overall because we could eliminate the opportunity for a few short-tail bazillionaires and the parasitic industries parceling out "rights".