Again, Control Deck was how they branded their own products. In the 90s they ran advertisements advising people to refer to their competitors' products as game consoles. I don't remember anyone using the term "Control Deck" to refer to the console.

Nintendo also referred to their cartridges as Game Paks, another term not used outside official Nintendo materials (including Nintendo Power). Everybody just called them cartridges, carts, or just games. It kind of reminds me of how Texas Instruments tried to get "Command Module" over as a term for their TI-99/4(A) cartridges. It didn't go over.

Oddly enough, the official TI-ism for the 99/4A unit itself was "console".