Context:
I recently had a set of lightbulbs lose all functionality a couple nights ago, now insisting I had to get an account, sign in with 15 character password with certain symbols and mixed case, receive constant marketing emails whether I accept them or not, accept terms of service numbering 10000+ words, and then re-pair the bulbs which could no longer be recognized anyway after long failure attempt cycles. Humiliation ritual complete, bulbs are now e-waste I guess.
$1000 Peloton bike signed out of account and insisted on payment to sign back in at all, though still functions as a $20 salvage bike without any functions.
Is it optimal for all companies to completely cripple products once they've been sold? What's holding them back here?