I can't imagine being offered a choice between owning (the company) Tesla or BMW and picking Tesla.
edit: Tesla did 4.2% of total market in 2023, outpacing VW, Subaru and BMW. They did 25% more sales in 2023 than 2022. They sell 500-700k/yr right now with 2023 being 660k. BMW delivered 550k cars worldwide.
https://www.teslarati.com/tesla-2023-u-s-market-share-volksw...