It depends on the average deal size for B2B Software-as-a-Service (SaaS) products like Cloudflare. Depending on whether a deal is <$5k, which is expected to close in ~1.3 months, to >$100k, which may take ~5.5 months or more.

Source: https://blog.salesflare.com/saas-sales

From my own experience working adjacent to sales for much of my career: Depending on what customer type and industry she is selling to — say, banking or Federal government sales, or sales of ARR >$1m — some sales cycles could even be superannual.

Note that many deals at Cloudflare are >$100k.

Source c. 2020: https://www.saastr.com/5-interesting-learnings-from-cloudfla...

Yet starter packages of Cloudflare can be as low as $20 to $200 / month ($240 to $2400 annually), though those lower tiers are likely all self-service to begin with; she likely wouldn't even be involved except to qualify them for a bigger follow-on deal size.

Source: https://www.cloudflare.com/plans/

b2b lead time is usually 6-12 months, so it is very surprising that she was let go in 4.5 for achieving "no sales" UNLESS she did absolutely nothing (no new accounts, no account activity or advancements, etc), which is unlikely.

For Cloudflare specifically, it makes sense. Why they even have a sales team is beyond me.

Everything we need is available by dashboard and API. When we need to add a zone, or upgrade a zone, or buy more load balancers, or upgrade TLS on a zone, or literally anything that could be counted as a new "sale", we can do it ourselves. We ignore their "we noticed you may benefit from Enterprise, call us today!" spam, we never have spoken to a human there, and everything just works.

It's not surprising she had no sales. A salesdrone at Cloudflare is like an ice vendor in Antarctica.