What many, including myself, wanted to hear is: See, tracking cookies does nothing. Instead what we got is an article that explains that companies do in fact not need cookies, they are plenty capable of tracking our reactions to advertising without them.

Then there are paragraphs like this one:

> We decided to rely on ad engagement retargeting (rather than traditional retargeting) on most of our ad channels which isn’t the same, but still gives us a semblance of a funnel. We tailored our ads that are focused on middle of funnel (MOF) and bottom of funnel (BOF) to this engaged audience.

Which for people like me is a big "WAT?" What does that even mean, what are consequences, why didn't they do this earlier? I am aware of "retargeting", which is really what I want companies to stop doing, I don't care if they do it without cookies.

But yes, this isn't for the technical or privacy focused crowd. This is for marketing people, about how they can adjust their workflows when Chrome starts blocking 3rd party cookies.