Once subscription revenue is enough, scare and shame won't work and politics won't have anything to do with the future of the business.
Politics has been a significant part of Twitter's success, driving relevance & audience size. Politics was fuel for growth and Twitter was influential partially because of it's openness. The moderation was there because being a relatively balanced & hate free spare without too much controversy was essential for the majority of advertisers.
To reverse those parameters and turn it into a walled garden of Musk-like right wing edge lords that increasingly promotes right wing edge lord content that significantly reduces its safety for advertisers and then complaining that it's purely down to other people making the advertisers flee requires some major cognitive dissonance or a very blinkered world view.
Musk's aim for X.com is to make it an everything app, which is obviously impossible if it does not appeal to almost everyone. As an owner he has every right to make it into a smaller, politically homogeneous message board but he shouldn't simultaneously complain about the very obvious & easily predicted effects of that.
There are a lot more ads between my memes now though. It hit a critical density where we dont use it anymore. 40% ads
But equally “politics” doesn’t explain the drip in brand value, either. The FIFA World Cup has _dreadful_ politics, advertisers don’t care because it’s still a great brand with a huge reach.
Musk is rich and connected enough to be able to ignore commercial reality for a basically unlimited amount of time, but I seem to recall you were arguing elsewhere on this thread that company owners should only care about the money a company makes.
I think reach was falling because of political pressure.
> I seem to recall you were arguing elsewhere on this thread that company owners should only care about the money a company makes.
I was arguing that the goal of a company is to generate profit. That should be the goal. If business owners do that or don't, it's up to them. And I am not arguing that Musk does a good thing if he doesn't have the profit as the objective.
You say a company should have the goal of generating profit. According to what moral imperative?
