Isn't MkDocs an example of someone that's using a platform to good advantage?
The thing that impresses me about MkDocs is that it's a project that actually produces truly open source code, for donations.
And to some extend it also maintains that code for donations.
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The fatal flaw that I see in something like thanks.dev is that it will still suffer from the 'tragedy of the commons'.
That is, you cannot rely on the 'informed generosity' of your users.
That is, users will only give you money to 'solve a problem' for them, so maintaining your project has to be a problem for them.