A company that lets you "invest" in fine art. They sell shares in famous paintings & such that they buy, hold, and sell (and charge big fees to do so, naturally). I think they predate the NFT craze, but when they saw it happening they started running extremely aggressive astroturf / content marketing campaigns trying to convince people that fine art was an "alternative asset class" worthy of investment. These articles/posts had a bait and switch quality to them: you would start reading something that sounded conservative and reasonable about the importance of diversification and then BAM, they hit you with "alternative asset classes like fine art" and then you would realize you had been reading an ad. That's what I'm parodying here.