This really signals a move away from a "pay-for-what-you-use" model (i.e. actually serverless) and towards something where they put arbitrary caps on plans to make you upgrade. Why can't I pay for extra storage or projects on the launch plan? Why do I have to pay for a Scale plan to set my autoscaling timeout lower?!
I love what you guys are doing technically, I'm just a bit anxious about the path that this seems to take you away from the pay-for-what-you-use model.