This seems unusually high. I would expect that a large number of apps meet this threshold. Am I correct in thinking this applies to apps that aren't monetized?
So apple wants to require they approve your app and then charge you €0,5 for every time it is installed for the privilege of avoiding using their infrastructure. It is honestly insane. I don't know the DMA in detail but I hope it is not and gets smacked with fines. And I hope if this is allowed the DMA gets updated so this is no longer allowed.
Should LG be able to charge you every time you watch a movie or show on your TV?
Right 1,5k euro I paid for an iPhone was a donation on my part, to actually pay for hardware and software now.
Not that I'd ever buy an apple product, beside the best usb-c DAC on the market.
Looking at Unity wanting to charge 20 cents and the game development industry falling over itself to explain how that will never ever work for them... I dunno, maybe other app types (firefox, a mastodon client, osmand, local public transport.. looking at random examples from my homescreen) make enough money from their users and this will be doable for them when microtransaction-laden games couldn't make 2/5ths of that price work out
Here Apple is tracking an install across the entire user account per year, so even if you have tons of devices and install the app on every single one of them, that's still just one "install".
> that even loading the game in a web browser was an "install", and someone downloading and deleting and downloading the app over and over on a device was also repeated "installs".
The Apple change isn’t really comparable (not saying it’s good or bad) because Apple are introducing a new pricing structure.
Most genuine critics of Unity’s proposed changes were fine if it wasn’t replacing what existed.
https://appleinsider.com/articles/22/06/06/apple-now-has-ove...
So, it's probably within a factor of ten of 340,000 developers. That's a lot of apps.
Free apps aren’t exempt. The fee is only for EU users. If you take the EU iOS market share of 33.3% [1] and the number of EU citizens (448 million) [2], you get ~150 million — and that’s assuming 1 smartphone/citizen, which is probably too much.
[1] https://gs.statcounter.com/os-market-share/mobile/europe [2] https://en.wikipedia.org/wiki/Demographics_of_the_European_U...
sure kids <5 years old probably don't own smart devices. But many those EU citizens will own also ipad, apple watch and probably some older devices that they use from time to time (as a backup)
It’s only first unique install in a 12 month period on iPhones in the EU and then only the ones that are above 1M that are charged €0.50 in monthly installments.
You are correct according to their calculator [0]. If I say I have 2M annual installs (1M over the "free tier") and no in-app purchase it will cost $45,290/mo
[0] https://developer.apple.com/support/fee-calculator-for-apps-...
A Spotify user could cost €2 on per device terms if they installed on their Apple Watch, iPhone, iPad and AppleTV.
Apple is a scumbag company. Any developer who continues to support Apple by building software for their ecosystem is a bad person.
They missed out on €0 because government entities, non-profits and educational institutions are exempt from the install fee.
Alternatively you can also just stick with the App Store and pay 15%/30% over revenue without install fee, which would also be €0 in your hypothetical.
Assuming this doesn't count updates - the service is probably costing Apple €0.10 on average. Apple has a very hefty margin on everything it sells.
If each update costs €0.5 - I suspect this is going to lead to a massive decline in European apps. That's simply too expensive for almost every app.
There's probably less than 1000 apps this would make any material money off of.
This is just another way for Apple to try to tax Facebook, Google, and a handful of other big apps.
> The first time an app or game is installed by an Apple account in the EU in a 12-month period.
[0] https://developer.apple.com/support/fee-calculator-for-apps-...
It does
