Youtube Shorts is there especially because it's a different market that they want to capture.

> Wat. Where are you getting this? Spotify has better churn statistics than YouTube.

Unless you live in the few countries where YouTube has a competitor, they have a 100% market share on this kind of format.

Youtubers don't even bother to republish the video somewhere else because they know themselves that its a monopoly.

People can usually replace the app X with an app Y but there's a few apps which are categorically needed on a phone otherwise it hurts the phone itself. Banks & government apps are part of those and Youtube is one as well.

Those are the ones really preventing a third company to join in.