Part of the appeal about iOS for me is that apps are reviewed for quality and don't have obvious scams or spywear inside.

I'm happy to guide my parents to use and download apps from the app store without worrying about it. Compare this to the constant education and guidance I need to provide about websites, phone calls, text messages etc. The amount of targeted scams and spam we receive nowadays is excessive.

I think this is the problem: people want access to the 'app store' while forgetting/ignoring that the tight security and rigid processes are a feature, not a liability.