I don't think Apple will let go of taking some sort of a cut (and seeing where things are going, they will fight for each and every % with their claws and fangs) - and I think in all fairness it is justified to an extent, building and maintaining the platform has an inherent cost and in worst case they will somehow pass this cost onto their users. Alright, got an iPhone? $10/mo, or you can't install any apps at all.

I don't think a hypothetical Amazon, Google, Meta, or Epic store for iOS won't take a significant cut of their own - after all, again, maintaining a platform is work, and they won't do it pro bono (or they will, somehow again at the user's expense, see how Meta loooves to abuse their users as if they were the products).

I'm just speculating based on what seems to be Apple's apparent priorities, they tend to put Apple first, users second, third parties third; while other companies seem to have the latter two swapped around.

We wouldn’t drop our prices for an alternate store - we already know the user’s willingness to pay - we would either increase our margin or increase our ad spend at the same margin. The big winners here would be developers and Google/Facebook.