It really is. Some subruban and rual places are starting to get this as well. A common theme among the ones that get it is to provide density bonuses (i.e. if you allocate large blocks of conservation space, you can build more densely). The result is that you get the same overall density in an area but the people are living much closer together and not sprawling out and building over the natural environment.
I personally think most of them are too conservative with their approaches (often setting upper limits on density even with the bonuses) but the general approach of "build dense to limit the impact on rural spaces" is progress.