> they could each be correct, individually
In that case "They could all be right that their market share might be higher". Because they never operate individually, in isolation. Two people can predict opposite outcomes that could be correct for a coin flip but only one is correct.
More on the point, I think they all invest in the same strategy not because they know they'll win but because they know without it they'll lose. Even so it's guaranteed that some of them will lose.