I searched for "horror movies" and the first result was a lemmy community that has literally "616 subscribers" "30 Posts" and "76 Comments" which is about as dead as you would expect from a lemmy instance.

I also searched for "league of legends", and it couldn't find its homepage.

I think its ranking algorithm may need improvement.

Edit: also, I'd rather not say this, but do we really need another DuckDuckGo? I don't think Google fails at its job because of financial incentives. I think it might fail at this job simply put because the web of 2024 isn't the web of 1990. For example, the lemmy result, it's a link aggregation about horror movie articles. The search engine could literally do the job of the link aggregator, as it has a SERP that aggregates links, and yet it's aggregating links to link aggregators. Why are the search engines doing this? Because it's 2024. I wish someone tried a new approach at this problem rather than just copying Google's design and saying "it's Google but not yucky".