I haven't used Brave for years and don't own their token, but that's just not how Brave ads work at all.
The ads are shown as notifications and aren't replacing ads embedded in websites.
Why mislead people?
Separately (probably not in "planning how to make Brave a profitable company", but definitely so in feature scope) IFF the user opts-in to seeing Brave's ads then they get paid (in a crypto-token that represents a unit of "Attention"). They then can choose to offer those tokens to web sites (either as one-time "tips" or by giving the site a certain percentage of the tokens the user earns over the course of a month, possibly based on the total percentage of time the user spent with the site over the course of the same month.)
This latter feature is attempting to create a parallel economy to the ad-supported industry, not a scam (unless they don't believe they can create such an economy and are just trying to fleece-the-suckers, but I don't think that's the case).
I've seen Brave apologists say for years going "no, really, it's not ripping you off!" to people who feel ripped off, to basically zero effect at changing hearts and minds. At some point you have to accept the reality that people aren't going to be won over by "logical" explanations of why someone who seems like they're obviously ripping them off actually isn't.
There is a saying "You can't fool an honest man", and it holds true for this situation as well. If the browser would just block legitimate ads and put their own ads and take all the money themselves, then hackers would riot. But since they say they are sharing the profits with users, many people will turn a blind eye to such unethical behaviour. Because people are base.
Why is that? I don't like ads on websites because they track me, slow down loading times, use my data, etc... So I'd like to block them because they're forced on me in the modern web. This ad blocker gives me control of whether I want to see any ads, how often I want to see them, and takes measures to prevent tracking. That seems like freedom and user-friendly behavior.
The fact that the ad blocker doesn't keep all ad revenue is another bonus and I can choose whether I alone earn money from seeing ads that run on my machine, or if I share some of that with creators I appreciate seems like another level of freedom.
I'm not seeing a downside. I can opt out of the ads altogether if I choose. I can even choose to not block ads that aren't trying to exploit me.
This is a straw man. It's not unethical, it's nonsensical. If you serve ads you aren't an ad blocker, you're an advertiser.
> This ad blocker gives me control of whether I want to see any ads, how often I want to see them, and takes measures to prevent tracking.
Pretty much every ad blocker gives you control of whether you want to see any ads, and how often. Whitelists exist that allow some ads, they just don't get much use because outside of the out-of-touch HN bubble, very few people actually want to see any ads.
The difference is that other ad blockers are obviously more trustworthy because they aren't also in bed with advertisers.
> I can even choose to not block ads that aren't trying to exploit me.
More nonsense. "Trying to exploit you" is literally the purpose of advertising.
