It isn’t that surprising that Google isn’t bringing us to the post-ad web, but I’m surprised Apple isn’t. The idea of an app or something asking the OS for a payment, and then the user trusting the OS to handle the details behind the scenes is already conventional on iOS, right?
They already have a nice way of doing subscriptions to podcasts too. So it isn’t like Apple is totally allergic to giving content providers with a way to offer their users premium services. It just hasn’t happened for websites for some reason.