An IoT juice squeezer is a physical item that costs something to make every additional unit. Every unit you make can actively lose you more money.
Compare to a film.The marginal cost of each digital copy of a finished film is basically zero. The money is already spent.
The only thing I can come up with here are royalties, but they should be based on some percentages of revenue right?
If you release a turd movie that cost 100M to make and only nets you 5m in revenue after royalties, can't you still write off the 95m and have almost 5m more than you would otherwise? How would writing the entire 100m off ever be preferable?
Something is clearly weird where this is advantageous. It's not clear from the article why this trick actually works for movies.