I also think a floorplan where you can click a room and see the lights and everything is much more intuitive than a website.
But also I think many things can just be assumed. Everyone has lights, for example. So why not have this be a native solution in stead of having to set it up manually.
Setting up the Energy dashboard, including all the graphs, data and history etc... took less time and effort than it would take to automate a single light bulb.