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0 pointsnemo44x2y ago0 comments

People continue to make ketchups that people say they prefer after a single bite and it’s usually because they have a certain flavor that stands out. But they don’t see return customers.

Similar to soda. Coke has just the right combination of things that no one else is close. Pepsi used to do a blind taste test and people preferred Pepsi after a single taste. But it’s 1-dimensional and people quickly tire of it. Coke eventually comes out on top.

“Perfect” is subjective but the article describes a ratings system that super tasters use. Heinz ketchup comes out perfect. And the lack of competition proves it.

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giraffe_lady2y ago

Eh don't be so credulous about shit malcolm gladwell says lol. Heinz's dominance probably comes down to the usual matrix of suitability across a large set of uses, consistency, cost, marketing, familiarity. I'm agreeing with you that it's very well balanced and nearly impossible to broadly beat at its price point. My former-professional opinion is that they hit a local maximum around price and flexibility, not that they somehow have the one perfect food product on the planet though.

mannyv2y ago

Heinz dominance of the market is evidence that you're wrong.

I occasionally try other ketchup brands, and they really aren't "better" in any dimension that I can discern. They're different, but ultimately unsatisfying.

If you have a product that hits 98% on any dimension that matters, there's really not a lot of room for "better."

That also goes for the difference between straight Heinz and the Simply Heinz (the one made with sugar). There's a non meaningful flavor difference, but straight Heinz is the clear winner in that I don't buy SH.

samatman2y ago

I'm fairly sure that the ingredient that makes Coke distinctive is neroli. It's the only known ingredient in Coke which is moderately expensive, and the brand buys a fair amount of total world production, presumably at a good price. The also-rans don't use it, once you know what to look for this is quite clear.

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