There's a point where you can't further your product without getting it into the hands of actual consumers. We saw it with the Apple Watch after the first version it became less a communication device, and more a health and fitness device.

I do think Apple thought this was the best device they could make that did this thing, but estimates are that they can make about 800k of these things. I think the price point intentionally pushes it away from the typical consumer. They want early adopters. Mostly they want developers.