Of course it is, but you understood my point when I used that term, which means the goal was achieved.
It's 100% not real AR at this point in time. 10 or 20 years from now? shrugs. I'm not going to make that prediction. Can we make it a contact lens in 50 years? I have no idea, certainly Sci-Fi authors want to believe it's possible.
If engineers can figure out how to make that format work well, like in our sci-fi dreams, they will probably sell very, very well. Certainly that's not the near-term future.