I should clarify, it’s generous for the US. =P I’m not sure about the Amazon return policy in the US either, I don’t buy from them very much. I dont think they let US customers return purchases with no questions asked, there has to be a reason such as the product being damaged? I could be wrong though, like I said, I don’t purchase from Amazon much.
I'm fairly sure Amazon is 30 days globally, you have to give a reason yeah, but I've never had that result in anything other than instant generation of return label - I think it's for their accounting/OEM feedback purposes, not adjudicating return legitimacy. Much like you're saying about Apple, they get a lot of my business (even when I know they're not the absolute cheapest or quickest/easiest) because they make returns easy in the event I need it. eBay or AliExpress for example would have to be significantly cheaper to sway me.