This has been my favourite approach as well. Once you label something, you get discussions about what is and isn't the label. Once you label something, the debate on semantics starts and the discussion of the problem stops.

At the same time, unnamed things exist in a state where you can't even think about them without thinking about what it really is. You don't have a word for it, so you have to use the description.

And that makes it easier to change too, if it doesn't work or when circumstances change.