The growth potential comes from future devices that are facilitated by this security model. E.g., you can't have Adobe Creative Cloud's updater process, Zoom, Dropbox, etc... all running their background processes on a resource constrained device like say, AR glasses. This is why Apple is betting the farm in this security model despite its ongoing issues. Apple's future of computing is easily, verifiably, incompatible with a Mac-like security model. This isn't up for debate.
If your argument is a more open model than Apple currently has for the iPhone that might be good argument. But I was replying specifically to the authors comparison to the Mac. My point is that Apple believes having a Mac-like security model for the iPhone would make it less successful, as evidence by there aggressive push to make Mac security more iPhone-like, without enforcing iPhone-style revenue sharing (e.g., you can buy and download software from anywhere without giving Apple a cent).