Australian coffee snob here. I can confirm the emphasis of the specialty coffee industry (which I think you can conflate with 'hipster' coffee) is entirely on sourcing and roasting high-quality beans that have enjoyable and nuanced flavours on their own.
The innovation in the last 15 years is largely around roasting and grinding technology (consistency, control over flavour extraction) as well as inventing cool brewing apparatus for every taste and aesthetic preference.
