Well, that and the API changes that drove away something like a third of the users.
Reddit is 90% noise, a lot of the content is going to be "meme reply" type comments, to topics posted by karma bots.
More discussion on the official S1: https://news.ycombinator.com/item?id=39472782
Edit: cfo -> coo
They gave stock options. Actual pay is just few million.
And by pull it off I mean original investors get out and someone else is left holding bag
It could have been extremely valuable, but at this point management has been clearly outed as having no idea what they are doing.