Two things:
1. The entire article is about a (surprisingly) legit FedEx SMS looking totally spammy. My point is that we should take "looking totally scammy" completely out of our vocabulary, and pointing out similarities or differences in scam vs real notifications only furthers the notion that they're distinguishable in the first place. Again, to emphasize, I still think this overall was a great article highlighting the ineptitude of FedEx sending such egregiously bad notifications in the first place
2. Hunt says exactly this in the article "But if I were to take a guess, they've merely blocked the tip of the iceberg. This is why in addition to technical controls, we reply [sic] on human controls which means helping people identify the patterns of a scam: requests for money, a sense of urgency, grammar and casing that's a bit off, add [sic] looking URLs." My point is we should stop "helping people identify patterns of a scam". We should instead just teach people to treat all incoming notifications as suspect and to never follow a link/phone number from an incoming message.