Dynamics of Advertising in India: new player beats Flipkart in 6 months (opens in new tab)

(blog.hiveminds.in)

3 pointsjyothi13y ago3 comments

3 comments

I do a lot of online shopping and I boast to know nearly all big/small e-commerce site in India. But how did I miss this Jabong.com I have no idea. Believe me or not, I checked with a lot of friends (avid online shoppers like me) and none them have even heard about this one. I guess we need to come out from under the rocks. Also, how does Google keep track of all this traffic?

jyothiOP13y ago

there are google cookies everywhere. And ofcourse some sites have advertising enables. So I guess google is in a very good position to do some smart estimates here.

(What I am not sure is if google is allowed to publish such trends and traffic data)

jyothiOP13y ago

A correction on the title: beats Flipkart in traffic numbers only. They are doing a lot of aggressive marketing and the surprising part is it is not just online ads. There are bigger things in India which tip-off traffic. A big learning for all sites.

And then there are creepy ways of getting there too like babylon.com

j / k navigate · click thread line to collapse

3 comments

theSuda13y ago

jyothiOP13y ago

there are google cookies everywhere. And ofcourse some sites have advertising enables. So I guess google is in a very good position to do some smart estimates here.

(What I am not sure is if google is allowed to publish such trends and traffic data)

jyothiOP13y ago

And then there are creepy ways of getting there too like babylon.com

j / k navigate · click thread line to collapse