But "basement ML" is a thing, the market of people who are interested in PC gaming but not to the point of being lifestyle gamers who throw every cent they can spare at that altar. The GPU they bought long before the pandemic is still running every game they throw at it, but they never completely stop eyeing the new stuff. Dipping their toes in ML, even if it's just getting through 80% of some stable diffusion setup tutorial, can be a very welcome excuse to upgrade their gaming. A card sold for gaming but with generously overprovisioned VRAM (ideally in the range of the lowest bin of the biggest or second-biggest chip I think) could match that market segment very well - and it would not only compete with other price points, it would actually increase the market by some buyers (those who would not upgrade without the "ML excuse").