I think the problem is that folks look at things in a bizarre black and white manner and see it as either 1.) Israel has every right to defend itself from further terrorist attacks and isn't doing anything wrong, or 2.) Israel has no right to retaliate at all.

I think the more moderate view is that Israel suffered a heinous terrorist attack perpetrated by a terrorist group in power. Israel has a right to defend their people from such attacks and a military response shouldn't be surprising given the extent of the crimes. However, the people in Gaza (non terrorists) are also human beings who should be treated that way. Not everyone supports the terrorist actions (apparently Hamas is incredibly unpopular amongst the people, but they have little discourse if they don't want to disappear) and the military response from Israel seems to have gotten to a point where children being blown up and starving to death somehow comes with the territory. Surely there is a way to reduce the casualties of innocent bystanders. Surely Israel should provide food and aid to the people after bombing all their infrastructure into the stone age.

I admit not being as informed as I should be, but just how many times are we going to have genocide before we learn to stop? Just since the Holocaust we've had genocide in Cambodia, Serbia, Rwanda, China, and now Gaza. In the more distant past it was even more common (e.g. trail of tears).