During these 10 years I haven't sat on any sofa, be in office lobbies, hotels, showrooms, friends' home that made me feel like it could be a significant upgrade upon my 400 USD sofa.
Sure that might not be usual, and I actually wouldn't recommend any other Ikea sofa in general (many were crappy when we were choosing ours). But price and marketting ("made in XXXX") is still only one factor in the wether the product will be any good.