Our cheap ikea couch keeps lasting, preventing us from buying a nice, new one. We can't throw it out of it's not broken.

It is long known that companies who sell good quality products go out of business after a couple decades at most, they saturate their market and because no one needs to renew, the company dies.

Ironically ikea HAS to sell quality (for price) because they are such a big brand. Their stuff is great quality for price, so people keep coming back for upgrades, when they can afford it.