Skimping on software is penny wise and pound foolish. This is worth a trillion in market cap. If it cost a hundred billion dollars it would still be worth it. They need to swallow their pride, admit they've been wrong this whole time, and start hiring software engineers like crazy.
That's why they have like 1000 job postings in a market where nobody is hiring. I keep trying to convince people I know to apply, but they think they're not good enough for some reason.