They used a 1700 watt chiller with sub ambient cooling, and a power unit who could pump up to 2000 watts into the CPU. So clearly "record for the show", not "here is what you will buy tomorrow".

Which, taken as the usual world record and cool feat of cpu speed would have been perfectly fine and impressive, but they were getting scared of AMD so for some weird reason some idiot in their PR team insisted on pretending from top to bottom that this was a normal chip running on normal condition, and when Asus (I think ?) let fans see how it was achieved Intel gave them less than 30 minutes to give the chip back.

This was not a great era for Intel ...