I'd say at least 80% of my maps usage is looking for restaurants or coffee shops and checking their reviews. Directions are maybe 20% or less. Apple has come a long way and their maps are good for directions, but not a good fit for the argument that the general public has little access to good alternatives to ad-based maps.

I assume kagi is based on open-street maps, I use kagi but not their maps as I have better alternatives. I really hope Kagi continues to succeed because its a model I believe in, but outside of basic search I suspect they have a ways to go.