Okay: "naturally wants to share experiences with each other." Or is that too web 1.0?
VR/AR has the capacity to bridge technology platforms that have hitherto been kept separate, sometimes by cultural forces, and sometimes for good reason. Words like 'content' are ripe for misinterpretation - I'd be more careful about assuming too much about strangers on the internet, mate.
To be fair, I should have been less vague, especially on a thread about an apple product where people tend to get a bit evangelical.