already the AI detects criticism of itself. except its response it's to shadowban you meaning you can continue to post but nobody sees your opinion online.
eventually, you're "bubbled" by AIs.. all your interactions online are surrounded by an AI and you'd think you're interacting with other people when you're just AI-bubbled so to not disrupt the rest of the workers.
you'll still see likes, and other interactions with the social media posts you leave behind, but as a flagged critic of the system, all these interactions are merely faked to keep you calm. as the AI advances you'll even see responses, retweets and other interactions.... all AI driven in order to keep you busy while IBM keeps a calm overwatch over all. the end.