I know nothing particular about the ownership structure of organic food brands, but you cannot simply assume that these things are true. It is perfectly possible for such a brand to be wholly owned by its founders, who maintain an ethos of putting good food and the environment above maximum profit.

Do you know what shareholders even are?

Are you in such a tech bubble that you can’t comprehend of an organisation delivering surplus value back to shareholders by just…doing something that people want, and charging for it? It sounds like you think that tech startup hypergrowth followed by enshitification is, like, a given, in every situation.

It isn’t. MOST businesses don’t work this way. Evidently just the ones that you read about.